News

Sweet and gourmand: the highest-risk family, and how to use it
Sweet and gourmand: the highest-risk family, and how to use it
The highest-risk family in hospitality, and the reason two of its three accords exist only in Ultra. Read more...
Floral and aromatic: getting it right without the sitting-room problem
Floral and aromatic: getting it right without the sitting-room problem
Four accords formulated against the usual objection. Where floral works in hospitality, where it turns cloying, and why Ultra held low beats Power here. Read more...
Citrus: the fastest way to make a space read clean
Citrus: the fastest way to make a space read clean
The fastest way to make a space read clean, and the family with the shortest memory. This is where the choice between Ultra and Power matters most. Read more...
Green and woody: for properties whose design language is darker
Green and woody: for properties whose design language is darker
One accord, for properties whose material palette is leather, stone and blackened metal, where a floral argues with the room instead of furnishing it. Read more...
Fresh and clean: the safest choice in hospitality, and where it stops working
Fresh and clean: the safest choice in hospitality, and where it stops working
Nine accords, the largest family in the range, and the one nobody complains about. Where it belongs, where it stops working, and how the Ultra and Power split falls. Read more...
Two identical room-spray bottles side by side, one lit brightly and one in shadow
Ultra vs Power: which line fits which space
Same fragrance, two formulations. Power projects hard for lobbies and corridors; Ultra holds quietly for guest rooms and spa. Choosing wrong costs you a complaint at checkout. Read more...
A closed folder, a stack of papers and reading glasses on a hotel back-office desk
What an IFRA certificate actually covers
Buyers ask for it, few know what it proves. What an IFRA compliance certificate confirms, what it deliberately leaves out, and the four questions worth putting to any supplier. Read more...
Two business travellers with luggage crossing a bright hotel concourse
How to choose a scent for each zone of your property
A lobby, a corridor, a spa and a guest room are four different problems. A practical map of which fragrance belongs where, and why dwell time matters more than preference. Read more...